Integrated Marketing Specialist, Crescendo Interactive
After graduating from University of California at Santa Barbara in 2002, Matt O'Neill began working in the entertainment industry helping produce and refine marketing materials for touring acts and performance venues throughout the west coast. In 2005 he was recruited by Citrix Online to provide usability help to their flagship products including GoToMyPC, GoToMeeting and GoToWebinar. It was here he was able to gain a keen understanding of how customers experience and perceive a product based on marketing, interface and usability. After a decade working with Citrix Online, Matt joined Crescendo Interactive in order to help organizations around the country refine and enhance their branding, messaging, and overall marketing strategy to increase their major and planned gifts.