2022 Practical Planned Giving Conference

the Path Ahead

Grow your donor revenue by mastering strategies for successful major & planned gifts programs.

Grow your donor revenue by mastering strategies for successful major & planned gifts programs.

Kristen Schultz Jaarda, JD, LLM, CAP®

Executive Vice President, Crescendo Interactive

Kristen Jaarda is Executive Vice President of Crescendo Interactive. A national leader in the nonprofit and philanthropic sectors, she has two decades of experience as a philanthropy executive, advisor, nonprofit and charitable tax attorney. Kristen has advised hundreds of nonprofits, foundations, families and philanthropists and developed nonprofit cloud applications with thousands of users, funding millions of dollars in charitable causes.

Kristen has served on numerous boards and committees including Forbes Nonprofit Council, Leadership Institute of the National Association of Charitable Gift Planners, American Bar Association Charitable Planning and Organizations Group, American Council on Gift Annuities, Association of Fundraising Professionals Business Council, National Capital Gift Planning Council, Los Angeles Council of Charitable Gift Planners, Planned Giving Today and UCLA Law.

She is a sought after speaker and nonprofit trainer. Kristen is the author of over 50 publications, including six philanthropy studies, and her expertise is frequently featured before the U.S. Congress in national media outlets and trade publications including Forbes, The Chronicle of Philanthropy, Trust & Estates, Wealth Management, ThinkAdvisor, NonProfit PRO, The Nonprofit Times, Planned Giving Today and many others.

Kristen holds a J.D. from UCLA School of Law and a Masters in Tax Law (LL.M.). She completed her Chartered Advisor in Philanthropy (CAP®) with the American College of Financial Services and Nonprofit Executive Education with Harvard Kennedy School. She is a recipient of the American Council on Gift Annuities Distinguished Service Award.